Photography by Vided Magazine
Calling all Bookworms and Story Seekers! Boy, do we have a page-turner for you. Let’s be honest, the Bookish Community has been taking the world by storm recently with Social Media profiles across the globe finding great success in their corner of the internet. However, we will be focusing on the London scene, as we read between the lines and get the inside scoop from our own Ella-Rose Brackstone (aka Ella Rose Reads) and find out not only about her YouTube success but also looking into each chapter of her personal journey.
At just 22, Ella Rose Brackstone is turning the pages of her life into a compelling story that thousands are eager to read (or in this case, watch). Ella has quickly become a beloved up-and-coming figure in the UK YouTube book community, where her passion for this creative world shines through in every video. From in-depth reviews to delightful reading challenges, her content is a treasure trove for book enthusiasts. With her subscriber count recently hitting the 10,000 mark, it’s clear that her bookish charm is resonating far and wide. Join us as we delve into Ella’s journey and discover why her channel is the new must-subscribe destination for every book lover.
Yes, Ella’s book knowledge is one of the main contributing factors to her success, but in our opinion, it is her shining personality that sets her apart from the rest. Ella’s comfortable filming style and warm bubbly personality make for the perfect video for that cosy night in, especially in these cold seasons ahead of us.
It wasn’t always about books for Ella, she has been creating content online since a very young age and would usually stick to lifestyle-type content. It wasn’t until her inner fire for books was reignited in 2022, that she decided to switch her content from short-form platforms, such as Instagram and TikTok, to a Bookish YouTube. As Ella stated: “It was never meant to be anything professional at first, I just wanted a space to share about books”. This is proof to all aspiring creators that personal enjoyment matters for organic growth. If you’re making content based on a topic or hobby you love, let that affection shine through in order to create a community of like-minded individuals.
Photography by Vided Magazine
Ella’s community is a massive part of her channel and one of the main reasons she pushes to work harder on her videos. One of the main ways that Ella engages with her audience is simple: communication and appreciation. As a creator with an ever-growing platform, engaging with your audience is a crucial part of the role. Building a rapport with your viewers is just as important as turning on the camera. Ella says: “The second someone comments, I reply within the hour. Even if it’s as simple as a Thank You!”. She also enjoys connecting with other creators, getting to build relationships with people all over the world based on a shared love for literature. Using these online platforms to spread positivity to others is vital nowadays, “I feel like the book community is good in terms of showing love for other people.”
Photography by Vided Magazine
But this career path isn’t always going to be glamorous as putting yourself online so openly and frequently is a very vulnerable thing to do. Sometimes there can be an element of pressure with creating content, especially as your audience begins to grow.
The experience of having an ever-growing following doesn’t get to her in a negative way. She is very grateful for all the love she receives. She does however say: “If I was ever in a reading slump or not feeling well, there’s a small element of pressure that people would be waiting”. It can be hard at times to remember to look after yourself in these situations and keep tabs on how it is making you feel. Although we know that Ella has a great outlook on this space, we advise to any of you wanting to follow this path, to make sure you look out for yourself. Ella has been in the game for many years and understands what comes with the job.
Speaking of aspiring creators, Ella is always looking to inspire the new generation of book lovers. Her advice to anyone looking to start their first chapter in this online world is: “Make sure that you’re still reading for fun and don’t put too much pressure on it. If you start reading for the benefit of others, not only will you not enjoy it… but it will show.” Always stay true to yourself and you will eventually find an audience that not only loves your style of content but will love you as a person.
Ella’s story is a testament to following your passion, embracing your community, and staying true to yourself chapter by chapter. Whether you're a seasoned reader or just starting your literary journey, Ella's story will no doubt leave you eager to dive into your next adventure.